Generative AI in Search: How to Adapt Your Marketing Strategy
The integration of generative AI into search algorithms marks a transformative phase in digital marketing, significantly altering how search engines evaluate and rank content. As Google and other search engines increasingly employ artificial intelligence to enhance their search functionalities, ...
What’s the Difference Between a Marketing Strategy Using AI and a Digital Marketing Strategy?
Artificial intelligence (AI) has substantially changed the marketing industry, offering new tools and techniques to increase marketing efforts. This brings us to an essential question: what’s the difference between a marketing strategy using AI and a digital marketing strategy? It is important ...
AI in Marketing Functions: The Way to Greater Efficiency & Cost Savings
In an age where efficiency is of utmost importance, businesses are constantly looking for ways to reduce costs and improve productivity. One of the most promising avenues for achieving these goals in the marketing domain is through automation. Specifically, AI-driven automation tools are ...
How A Marketing Expert Uses ChatGPT, Grok, Gemini, Jasper.io and Robotic Marketer
It’s a battlefield out there when it comes to AI in marketing – that’s for sure! As a marketing expert, staying ahead of the curve requires not just tireless hustle of navigating one platform from another and quantifying which platform has an advantage over another. While Artificial ...
LinkedIn + HubSpot: A Game-Changing Integration for Marketers
This partnership is something that we saw coming simply because at the heart of Hubspot, it’s a cheap buy. They have secured a substantial database that can drive more sales to LinkedIn. Companies don’t want to move from one platform to another. They want integration and ease of use. Robotic ...
Marketing: Is Your Marketing Team Blocking You From Scaling?
Everyone’s been there. When a colleague or someone on your team pulls out everything they can to stop you doing something albeit implementing new technology, a new technique or methodology or a completely new direction for your business. Businesses are often caught between the ...
Mastering the Art of Comprehensive Marketing Strategy: From Development to Analysis
Designing a marketing strategy and breaking it down into actionable components, including content marketing, and then moving onto reporting and analysis, involves a systematic approach. Here’s a flow that encapsulates this process:
Navigating the Challenges: Building Brand Awareness for SaaS Businesses
Software as a Service (SaaS) businesses face fierce competition when it comes to gaining brand awareness in the market. Countless new startups are emerging, and established players are competing for attention. Achieving brand recognition can be daunting. Yet, with proper strategies and focus, ...
How Pinterest Works to Boost Your Business & Sales
For many, Pinterest is that social network where only women hang out and spend their time-sharing beautiful pictures from all walks of life. Pinterest currently has 459 million users worldwide, including 98 million in the US. But turns out, Pinterest is much more than that. If you know how ...
Does Modern Marketing Mean 100% Digital?
With new digital marketing techniques evolving and adapting to the market demographic, it is difficult for marketers to predict what customers will prefer. As many customer demographics change and interact differently depending on country of origin and lifestyle, marketers have the ...
