This AI marketing Strategy is Outperforming Human Marketers ( Here’s why)
Businesses are increasingly facing the challenge of adapting to ever-changing audience preferences and digital channels. Advancements in
Mobile-First SEO in 2025: Why Google Cares More About Your Phone Than Your Desktop
Google’s priorities in search engine ranking are increasingly reflecting how people interact with websites in the real world—and that means on
Macquarie Business School Students to Deliver AI-Backed Marketing Strategies to 250+ NSW Companies
The merging of advanced AI marketing technology and academic excellence has generated a distinctive partnership in New South
Implementing AI to streamline content marketing efforts
With artificial intelligence (AI) continuing to gain momentum across every industry, marketing leaders are discovering new and efficient ways to
Generative AI in Search: How to Adapt Your Marketing Strategy
The integration of generative AI into search algorithms marks a transformative phase in digital marketing, significantly altering how search engines evaluate and rank content. As Google and other search engines increasingly employ artificial intelligence to enhance their search functionalities, ...
What’s the Difference Between a Marketing Strategy Using AI and a Digital Marketing Strategy?
Artificial intelligence (AI) has substantially changed the marketing industry, offering new tools and techniques to increase marketing efforts. This brings us to an essential question: what’s the difference between a marketing strategy using AI and a digital marketing strategy? It is important ...
Reshaping Modern Marketing Strategies with Artificial Intelligence
Businesses the world over are on the brink of a transformative leap where artificial intelligence (AI) reshapes the way we conceive, implement and measure the success of marketing strategies. Companies striving to stay ahead in a technology-driven market are turning to AI-powered solutions. ...
Mastering Data-Driven Marketing Strategies for Business Growth
We are living in a digital revolution, with data readily available, businesses are increasingly embracing data-centric marketing tactics to guide their choices and campaigns towards triumph. This thorough manual will explore the core of data-led marketing strategies, their advantages, and ...
What Marketing Managers Really Think When It Comes To AI Use
In the marketing industry, Artificial Intelligence (AI) has been a topic of both excitement and skepticism. While some hail it as a revolutionary tool, others approach it with caution. Let’s delve into the minds of marketing managers, exploring their genuine thoughts and experiences regarding ...
What is the difference between machine learning and AI?
Two buzzwords that continuously keep popping up in the field of marketing are artificial intelligence (AI) and machine learning (ML). These words also seem to be used interchangeably as many people believe them to be the same. Although they are similar, they are not quite the same, but many ...
