You’ve decided to join the rest of the business world and develop your company's social media page. You’ve taken what is a huge step, but
Read more
The pandemic has exposed businesses to unprecedented working conditions with social distancing, remote working and restrictions in place. Facing a volatile environment where rules and
Read more
Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search
Read more
The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing. A McKinsey and
Read more
As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in
Read more
What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It's a waste of money, time
Read more
Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers
Read more
I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly
Read more
The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
Read more
LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive
Read more
Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated. It brings value to businesses by
Read more
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years. As of last year,
Read more
