How AI is revolutionising E-commerce Marketing
E-commerce is one of the fastest-growing sectors in the digital world, with millions of customers shopping online every day. It is expected that by 2023, 22% of global retail sales will be made through e-commerce. However, with this growth comes increased competition and higher expectations ...
How is AI reshaping marketing and sales?
The analysis of large amounts of data is a very common practice in sales and marketing. All this can be achieved by an AI, which means considerable timesaving. A survey by SEMrush found that 53% of marketers use AI for data analysis, which is the most common use case for AI in marketing. We can ...
Does Modern Marketing Mean 100% Digital?
With new digital marketing techniques evolving and adapting to the market demographic, it is difficult for marketers to predict what customers will prefer. As many customer demographics change and interact differently depending on country of origin and lifestyle, marketers have the ...
Leveraging LinkedIn Analytics to Measure the Success of Your Marketing Campaigns
LinkedIn is a powerful platform for marketing campaigns, providing businesses with a wide range of tools to reach out to potential customers and engage with their audience. However, creating a marketing campaign is only the first step. It’s important to know how to measure the success of ...
Weathering economic uncertainty: How Marketing can help
Economic uncertainty can be a challenging time for businesses. During periods of economic downturn or instability, companies often struggle to maintain their revenue and customer base. However, effective marketing strategies can help companies to weather economic uncertainty by attracting and ...
The low-down on how to set sales and marketing objectives
Any business intending to expand sales and clientele must set marketing and sales objectives. The achievement of business goals and long-term success is guaranteed by having a clear and detailed marketing strategy. Yet it can be challenging to decide what those objectives should be or how to ...
A guide to Lead Generation in 2023
In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer ...
5 Top Trending Marketing Tactics – relevant right now
As the world increasingly adopts digital technology, the marketing field constantly changes, frequently emerging new methods and approaches. For businesses to remain competitive, they must keep abreast of the latest marketing tactics and strategies. This discussion will delve into the top five ...
Why Is Digital Public Relations (PR) So Talked About?
WHY IS DIGITAL PR SO TALKED ABOUT? In recent years, digital PR has emerged as a crucial component of a brand’s overall marketing strategy. With the rise of social media and the increasing importance of online reputation management, businesses are turning to digital PR to build ...
The three different types of marketing consultants
Businesses need to choose a marketing firm that fits their needs and goals well. This may require researching different consultants and their areas of expertise and seeking recommendations from other businesses. As a result of the rapid technological advancements in recent years, businesses ...
