Why 89% of Marketers Choose AI Tools and Marketing Strategy Innovation for 2025
The marketing landscape is experiencing one of the most significant shifts in decades as an overwhelming majority of professionals are projected
AI-Powered Search and the Google Traffic Shift: What Every Marketer Needs to Know
If you’ve been paying attention, you’ll know the ground under SEO has shifted. Google’s once-unshakeable grip on how we search is loosening—not
Implementing AI to streamline content marketing efforts
With artificial intelligence (AI) continuing to gain momentum across every industry, marketing leaders are discovering new and efficient ways to
Generative AI in Search: How to Adapt Your Marketing Strategy
The integration of generative AI into search algorithms marks a transformative phase in digital marketing, significantly altering how search engines evaluate and rank content. As Google and other search engines increasingly employ artificial intelligence to enhance their search functionalities, ...
What’s the Difference Between a Marketing Strategy Using AI and a Digital Marketing Strategy?
Artificial intelligence (AI) has substantially changed the marketing industry, offering new tools and techniques to increase marketing efforts. This brings us to an essential question: what’s the difference between a marketing strategy using AI and a digital marketing strategy? It is important ...
AI in Marketing Functions: The Way to Greater Efficiency & Cost Savings
In an age where efficiency is of utmost importance, businesses are constantly looking for ways to reduce costs and improve productivity. One of the most promising avenues for achieving these goals in the marketing domain is through automation. Specifically, AI-driven automation tools are ...
How A Marketing Expert Uses ChatGPT, Grok, Gemini, Jasper.io and Robotic Marketer
It’s a battlefield out there when it comes to AI in marketing – that’s for sure! As a marketing expert, staying ahead of the curve requires not just tireless hustle of navigating one platform from another and quantifying which platform has an advantage over another. While Artificial ...
LinkedIn + HubSpot: A Game-Changing Integration for Marketers
This partnership is something that we saw coming simply because at the heart of Hubspot, it’s a cheap buy. They have secured a substantial database that can drive more sales to LinkedIn. Companies don’t want to move from one platform to another. They want integration and ease of use. Robotic ...
Marketing: Is Your Marketing Team Blocking You From Scaling?
Everyone’s been there. When a colleague or someone on your team pulls out everything they can to stop you doing something albeit implementing new technology, a new technique or methodology or a completely new direction for your business. Businesses are often caught between the ...
Mastering the Art of Comprehensive Marketing Strategy: From Development to Analysis
Designing a marketing strategy and breaking it down into actionable components, including content marketing, and then moving onto reporting and analysis, involves a systematic approach. Here’s a flow that encapsulates this process:
