Tips to creating a Strong Brand Identity in a Crowded Market
Creating a strong brand identity in a crowded market can be a challenging task. With so many competitors vying for the attention of consumers, it’s essential to stand out and make a lasting impression.
If Your Brand Lacks Identity, Your Team Lacks Purpose in 2023
It is an organisation’s purpose to serve as a base for growth and a mirror to reflect its presence in the world. It expresses why a company exists, what problems there are to answer, and who it aspires to be to each person it encounters. Which is essential when 64% of consumers say shared ...
What Marketing Looks Like in 2022, and How Marketers Should Adapt
Marketing is not about seeking customer attention or persuading them to purchase, but rather engaging customers to interact and to deliver meaningful values about the brand’s products and services. The pandemic certainly has posed many challenges to companies and their marketing teams, ...
8 Reasons Why Your Business Should Focus on PR in 2022
If the pandemic has taught us anything over the past two years, it’s that your online presence matters. With some businesses operating entirely online and many consumers preferring to primarily shop online, how you appear on the internet will have a pivotal effect on the success of your company ...
