Is AI being used to monitor staff activity?
In the dynamic landscape of technological trends, the use of Artificial Intelligence (AI) has permeated various facets of our daily lives, including the professional sphere. For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI ...
A guide to Lead Generation in 2023
In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer ...
Will AI be able to protect itself from hackers?
In the 21st century, terrorism is not necessarily bombs, biological weapons, or holding people hostage, but instead has to do with hackers and cyberspace. Because of the great degree of industry complexity and the dynamic nature of the technology sector, cybersecurity has always been a ...
The Benefits and Challenges of Implementing AI in Social Media Marketing
AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer ...
The future of digital marketing and the impact of emerging technologies
The digital marketing landscape has undergone significant changes in recent years, with new technologies and advancements emerging at a rapid pace. To remain competitive in this ever-evolving market, it’s essential for businesses and marketers to stay informed and proactive in adapting to ...
The future of e-commerce and its impact on marketing strategies
The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is ...
The Ultimate Guide to Data-driven Marketing Strategy Development
Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five ...
