Robotic Marketer Launches PROne: An AI-Powered Public Relations Engine That Automates, Personalises and Scales Media Outreach

12 May 2025, Melbourne, Australia: Robotic Marketer, a global leader in the AI powered marketing strategy technology platform sector, today announced the official launch of PROne, an advanced AI-led public relations engine now integrated within its all-in-one marketing strategy platform. With this release, Robotic Marketer further strengthens its capability to empower small to mid-sized businesses, enterprises and marketing agencies in more than 20 countries to manage the entire marketing cycle from strategy to execution and analytics within a single streamlined system.

Developed for marketing teams seeking to simplify and improve their communications, PROne brings sophisticated technology that automatically generates tailored media releases aligned with brand guidelines and business goals. The engine assimilates company data, competitive insights, marketing strategy and campaign metrics to deliver high-quality, search engine optimised press releases, then swiftly distributes them to the most relevant journalists by subject matter, sector or location. As a result, both time and resource barriers to effective media engagement are significantly reduced.

“Smaller marketing teams are under immense pressure to deliver integrated campaigns across channels, often without the support of a dedicated PR resource. PROne gives them access to an intelligent, always-on publicist that can produce content, identify media angles and distribute to the right contacts – all in a matter of minutes,” said Mellissah Smith, Founder, Robotic Marketer.

Media distribution through PROne extends across direct journalist outreach, email newsletter campaigns and social media, ensuring organisations reach their target audience efficiently. Performance metrics are tracked within the Robotic Marketer dashboard, offering users instant visibility into campaign impact.

“With Robotic Marketer, the real difference is that everything begins and evolves from strategy. The system understands your business at a foundational level – not just your keywords or email lists. That strategic layer drives smarter execution across content, PR, social and email – and continuously improves over time,” said Smith.

“When you analyse marketing across multiple channels in a single system, and combine that with a powerful PR engine, you get a feedback loop that traditional tools simply can’t provide. It’s what will allow lean marketing teams to not just compete – but lead,” said Smith. “PROne is especially valuable in sectors where timely, accurate media coverage can directly affect business outcomes, such as technology, SaaS, professional services, manufacturing and listed companies.”

Smith further stated, “We designed PROne to accelerate how organisations manage product launches, milestone announcements, and industry thought leadership campaigns. By automating core PR processes and seamlessly tying it to broader marketing efforts, customers gain clearer insight into what’s delivering meaningful results.”

Key highlights of the Robotic Marketer platform now include full marketing strategy development and performance reporting, blog, email, advertising and web content generation with SEO optimisation, automated campaign orchestration, integration with HubSpot, Salesforce, Brevo, Meta, Google Ads, Outlook and LinkedIn, competitor benchmarking and live marketing analytics. PR One is available immediately for all Robotic Marketer customers worldwide. Additional details can be found at www.roboticmarketer.com.

About Robotic Marketer

Robotic Marketer is the first marketing strategy platform powered by artificial intelligence, designed to take businesses from strategy to execution and reporting in one streamlined process. The platform helps companies develop marketing strategies, implement campaigns and track performance — all within a single system. Built for small to mid-sized businesses, Robotic Marketer is used in more than 20 countries by enterprises, marketing agencies and channel partners. The company works extensively with SAP, Oracle and Mitel partner ecosystems to support scalable, results-driven marketing. Founded by Mellissah Smith, who was named Innovator of the Year at the 2022 WiT Awards, Robotic Marketer empowers businesses to market smarter, faster and with greater clarity.

Media contact

Name: Anna D’Souza
Phone: 03 9692 7600
Email: adsouza@roboticmarketer.com