Conducting a SWOT Analysis isn’t just something you learn to do for your Marketing Degree. Conducting a thorough review of your Strengths, Weaknesses, Opportunities and
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More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations
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The COVID-19 pandemic has led to a time of great change in our social lives as well as in our professional. The healthcare industry has
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Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money
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You’ve decided to join the rest of the business world and develop your company's social media page. You’ve taken what is a huge step, but
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The pandemic has exposed businesses to unprecedented working conditions with social distancing, remote working and restrictions in place. Facing a volatile environment where rules and
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Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search
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The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing. A McKinsey and
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As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in
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What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It's a waste of money, time
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Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers
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I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly
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