Now more so than ever, marketing strategy has gained prominence and importance with it being one of the top priorities for marketers and entrepreneurs in
Read more
The way consumers now find, assess, and buy goods and services has changed due to technology, which has increased the significance of digital marketing. In
Read more
On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of
Read more
You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem
Read more
In 2023, digital marketing will continue to gain popularity and is becoming increasingly important for businesses. However, not every business owner is aware of how
Read more
These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to
Read more
As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing
Read more
A new year means, businesses worldwide are setting new goals for success. Setting goals is only half the battle. As a marketer you’ll win the
Read more
A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business
Read more
Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance.
Read more
Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being
Read more
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix.
Read more
