lead generation

3 Things You Should Have On Your Website To Convert More Leads

While a website is essential to a business, everyone uses it to achieve different goals. Some might use their business website to increase brand awareness, produce sales, and enhance growth through lead generation. Optimizing your website is essential to generate leads and requires a strategic approach. There are several ways you can optimize your website according to your needs.

Here are 3 key components you should consider having on your website to help you achieve your goals:

  1. Add pages that get the most traffic

It is important to understand your current lead generation process to track your success and analyze where you need to improve. To begin with, you might conduct an audit to gather data on your online traffic. This can be done through an analytical tool, which will provide you with detailed insights about your online audience.

Here are some pages you can add to your business website to gain more online visitors:

  • Blog Posts: Many businesses convert their online traffic to leads from blogs. Blog posts are considered to be the highest performing content marketing tactic.
  • Social Media: Social media can help you gain traffic through users who engage in a campaign on your social media profile.
  • Email MarketingEmail Marketing is highly effective as your potential leads often tend to click through your website from your emails.

Once you identify where your leads are coming from, you want to make sure the pages they land on are relevant your visitor’s pain points.

  1. CTA (Call-to-action) 

The lead generation process often starts when a website visitor clicks on a call-to-action (CTA) which might be located on your blog post, email, or social media.

  • Landing Page

When a visitor clicks on a CTA it redirects them to a landing page which includes a form used to collect the visitor’s information. Businesses with a high number of landing pages on their website are likely to generate more leads.

  • Thank-You Page

Once the visitor has submitted the online form, a thank-you page is key to engaging the prospect. It should not only say thank-you but should also provide other information, such as social sharing buttons.

Along with a thank-you page, you can also send a thank-you email, as you have now converted a visitor into a lead and have their information in your database. These emails are an opportunity to include specific CTA, such as sharing on email and social media.

  • Pop-up

Many CTA’s are often kept at the end on your landing page, this might create the odds of your visitors reading through the whole webpage. In this case, your website might offer a pop-up. However, a pop-up is different from a CTA. A pop-up might disrupt the view of the visitor, whereas a CTA will always be placed at a particular location.

  1. Live Chats

Live chat is customer service your website can offer to your visitors looking for key information about the solutions you deliver. This is another way to generate leads from traffic. Live chats have the pwer to boost web engagement and increase time spent on your website pages. It also helps enhance your website’s SEO and improves your conversion rate.

To have an effective Live chat, it is important to build a persona of your website visitor to develop answers for your live chat program. For this, you might want to consider key concerns and frequently asked questions of your potential leads.

Need help from a marketing consultant with your B2B marketing or lead generation. Our marketing consultants will ensure that you will receive a marketing strategy that caters to ensuring that your website is optimized and maximized for lead generation.