Why SEO is critical to the best digital marketing company
In the world of rapid technological advancements, businesses must prioritize components such as search engine optimization (SEO). However, if this element is overlooked, it can often result in substantial limitations to a company which can, in turn, have detrimental impacts on its profitability and growth.Read more
8 Digital Media and Advertising Predictions for 2022
Which Marketing Strategy is Right for my Business?
The purpose of marketing is to link your company’s value to the appropriate consumer base. It’s a basic concept with a million distinct strategies involved. Knowing which marketing approaches are viable and which are a waste of time can help reduce costs, increase awareness, and drive consumer engagement. Therefore, understanding which marketing strategies are best suited to your business, whilst challenging, is important in the long term.Read more
Your Strategic SEO Checklist to Building a High Traffic Website
Everyone wants a website that sees a lot of traffic, high engagement and a high conversion rate. Unfortunately, with over 1.86 billion websites online, creating a highly engaging, competitive website that generates a lot of traffic is easier said than done. Fortunately for marketers, there are a range of tactics available to help build a search engine optimised website designed to outperform the competition.
Here’s your SEO checklist to strategically build an optimised website designed to draw traffic.Read more
7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses.
On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your company’s promotional efficiency and effectiveness you will need to understand the nuances that distinguish these processes from one another.
To provide a more clear picture of what separates these distinct activities, we have gathered the following 7 reasons as to why marketing is much more important than advertising.Read more