Here’s how websites are crucial to your digital strategy
As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing tactics, a well-designed website is still crucial to the success of any business in the online space.
How to stay on top of your marketing goals for 2023
A new year means, businesses worldwide are setting new goals for success. Setting goals is only half the battle. As a marketer you’ll win the war knowing you were able to execute every one of your goals successfully. Most companies spend the end of the year working on marketing goals by ...
4 reasons to set up a marketing strategy for your business
A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving ...
What Role Does Martech Play in Your Marketing Budget?
Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies ...
Do marketing metrics show the true picture?
Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the ...
6Ps of B2B Marketing
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more ...
Entering Awards as a Marketing Strategy
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs ...
Discover Robotic Marketer’s Marketing Strategy with AI
For those who like ‘old school’ gamification, and are attending today’s speech on Marketing Strategy with AI students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy. Words to find Data Scientist CMO Marketing ...
How to fast track to marketing management
I’ve always known that I have wanted to be a marketing manager. When I started out my career in the early 90’s, I wanted to achieve this by the time I was 30 years old. That was my expectation and the goal I set for myself. There are many ways a marketer climbs the corporate […]
How Businesses Become More Competitive
When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help be more competitive in the market, and drive customer acquisition.
