As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs to be at the forefront of any startups marketing strategy – and I should know why.
In full transparency, Robotic Marketer always includes a list of awards that companies should enter or at least consider in every marketing strategy developed. It’s an important part of the marketing mix and can add a lot of value to an omni-channel marketing approach.