Why Marketing Strategy Is Fundamental To Marketing Success
What is a marketing strategy? A marketing strategy is essentially a framework that outlines your company’s long-term direction and marketing objectives – typically leading to an ultimate gain in consumer conversions. It is a comprehensive plan that breaks down the whole process of the ...
Website Creation Isn’t As Daunting As It Sounds – Here’s How To Start One
Whether you are looking to build a new start-up website or make your current site more effective, understand how and what to do when website creation is important. While creating a website on the surface may seem complicated with the number of variables and choices available, it’s a ...
Why a Marketing Strategy is Essential for Business Success
…without marketing, of course. If you think your business can succeed without marketing, think again. Marketing is necessary for every stage of business operations: attracting new consumers, assisting in purchase evaluation, and keeping customers engaged long-term. Marketing is an invaluable ...
Why Marketing Expertise Isn’t For Everyone
With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasingly, companies are splashing aimless content through marketing channels in an attempt to attract ...
The Need For A Data-driven Marketing Strategies In 2025
In 2024, marketers have access to more data about their consumers, and using these insights through data-driven marketing can drive successful results for a business. For many businesses, it has required an update in the re-modeling of their obsolete marketing processes.
7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses. On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your ...
How to Suck at Social Media Marketing
Some of the most common social media marketing mistakes are the ones you may not even know you’re making.
Why Marketing is Not Sales
Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to understand the difference will be to your business’s detriment.
How to Design a Streamlined Facebook Ads Campaign
The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively alienating your customers, STP focuses on specific segments to ensure your message resonates.
How Covid-19 Has Changed Marketing Forever
When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to be conducted from our living rooms. Nights out were replaced with nights in, and eating out operated on a takeaway-only basis. However, a year on, ...
