AI and marketing strategy execution: turning plans into action with precision
Marketing teams stand at a crossroads where planning meets execution. As brands seek faster results and more predictable growth, the integration
Personalization at scale: leveraging AI to deliver tailored customer experiences
The age of personalized experiences has redefined customer expectations and how businesses approach marketing. No longer are customers satisfied
Xerox and Robotic Marketer: Powering the Future of AI Marketing Software
The Rise of AI Marketing Strategy: How Xerox is Shaping the FutureToday, more so than ever before, marketing has become far more than
5 Key AI Marketing Strategy Metrics: What to Track for Success
Understanding whether an AI marketing strategy truly delivers results means looking beyond old-school measurements. Today, advanced marketing
Maximizing Marketing Success with the McKinsey 7S Model Marketing Framework
Introduction to the McKinsey 7S Model in MarketingThe McKinsey 7S model marketing framework stands out as one of the most widely
How Dia Browser Will Reshape the Content Marketing Funnel
How Dia Browser Will Reshape the Content Marketing Funnel Marketers have always relied on funnels to guide strategy. Awareness leads to interest, which builds consideration, conversion, and eventually retention. In the AI era, the funnel has already shifted as large language models (LLMs) ...
The Beginner’s Guide to Marketing Attribution Models
Understanding Marketing Attribution Models Businesses often wonder which marketing efforts contribute most to their sales and
Xerox and Robotic Marketer: Powering the Future of AI Marketing Software
The Rise of AI Marketing Strategy: How Xerox is Shaping the FutureToday, more so than ever before, marketing has become far more than
AI Marketing for Education: How Universities and Colleges Can Transform Recruitment and Engagement
Higher education faces some of the fiercest competition ever seen worldwide. Colleges and universities compete for enrollments, international
AI Marketing for Financial Services: Personalisation, Compliance, and Customer Retention
Meeting the Unique Demands of Financial MarketingFinancial institutions face two powerful challenges: Providing hyper-personalized
