Nine Unexpected Benefits of Video Marketing Not Often Considered

Source: Five Channels

Video marketing has taken off and grown in popularity over the past few years. It is hard to find a content marketing strategy that does not include some type of video infusion. Social media platforms like Facebook and Instagram have popularized the trend with their live features.

Before they jumped into the game, Twitter offered Periscope which was a marketer’s dream. Always at the forefront of video content is Google’s YouTube platform. It is by far the largest platform for video consumption.

The benefits of video marketing are undeniable in an era where people want instant information. If they don’t have to read it’s even better. Now it is up to brands to try new ways of getting their message out and also entertain and engage their audience.

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Source: Five Channels