How marketing can use AI efficiently?

  • On : November 29, 2018

These days, the effect of AI has been growing enormously, not only in our personal lives but also our work lives. The marketing industry has been immensely impacted by Artificial Intelligence systems, that will continuously have an impact for years and decades to come. People are beginning to believe that AI is threatening to destroy and eliminate our jobs within the workplace. Though there will always be the positives and negatives of AI in the marketing industry, its impact will be unimaginable and dramatic.


Consumer Segmentation

These days, consumers have developed high expectations for a more personalized experience. This is due to the increase utilisation and integration of instant technology within our lives. Having a developed comprehension of what your customers want, when they want it and why they want it.  AI technology enables marketers to separate their customers into distinct personas and understand exactly what motivates them and ultimately makes them tick. With this information, marketers are able to focus on the specific needs of their audience and create a long-lasting relationship with the brand. By analyzing customers based on their movement among segments over time, we can achieve dynamic micro-segmentation. Using micro-segmentation brands can communicate ‘personally’ with every customer, optimizing the customer experience and increasing loyalty and lifetime value, in today’s very personalized consumer space.



As AI technology is constantly expanding, an increase in robust data analytics will come with it, this will allow marketers to fully understand their audience on a deeper level. They aim to make the most accurate predictions by analyzing past and present customer behaviors. AI has surpassed the human brain, with the ability and accuracy to understand algorithm’s, patterns and language.


Streamline Marketing Efforts

With consumers needs and expectations changing constantly, it’s difficult to see and understand what these needs and expectations are exactly. Artificial Intelligence is set to revolutionize the marketing and business world with a vast amount of quality data scale and deep learning. By using it, marketers are able to understand, anticipate, analyze and act quicker to develop smarter and more effective campaigns, saving time for more demanding tasks.


Improved customer interaction

As mentioned earlier, the demand for personalized service has increased, consumers are wanting products and services that are customised and unique to their own personal characteristics, something that stands out in the crowd. Customization can be integrated through the use of AI chat bot’s, that enable consumers to interact and feel a sense of connection and differentiation between relevant competitors. These virtual assistants will help us to build strong relationships with our clients in a cheap, efficient and consistent manner. Furthering this idea of AI chat bot’s, they have the ability to solve problems and issues instantaneously, as they have the capacity now to work around the clock.

AI will continuously begin to develop and enhance its own skills, abilities and knowledge. Its integration into the marketing and business industries is inevitable. As technology such as Robotic Marketer is already contributing dramatically to the industry, having already produced over 200 marketing strategies.

Technology such as Robotic Marketer is already contributing dramatically to the industry, having already produced over 200 marketing strategies.