Sharn Piper (Attain) and Mellissah Smith (Robotic Marketer).

AI Enhanced Marketing: Attain x Robotic Marketer Webinar Insights

  • On : September 13, 2023

In a dynamic 45-minute webinar that’s bound to reshape your marketing outlook for the year ahead, Mellissah Smith, the visionary founder and CEO of Robotic Marketer, teamed up with Sharn Piper, the forward-thinking CEO of Attain. Together, they dived deep into the incredible potential of AI in the marketing landscape, uncovering how it can supercharge your marketing success.

Join us as we explore key takeaways from this discussion including; why marketers across the board should be wholeheartedly embracing AI to unlock new dimensions of success in 2023 and beyond and how Robotic Marketer is paving the way for better marketing outcomes.

Augmenting, Not Replacing, Marketing

In the ever-evolving world of marketing, few topics resonate as deeply as the role of Artificial Intelligence (AI). During the podcast, Mellissah Smith brought this pivotal issue to the forefront, emphasising a transformative perspective: AI isn’t here to supplant marketing professionals; it’s here to supercharge our abilities.

AI has already made remarkable strides in marketing, it’s a potent tool that assists us in navigating the deluge of data we face daily. But AI’s true strength lies in its ability to complement our human ingenuity. In the words of Sharn Piper, CEO of Attain, “It’s not about AI replacing Andrew; it’s about AI enhancing what Andrew can do.” This statement encapsulates the essence of AI’s role in marketing. It elevates our capabilities, allowing us to accomplish more than we ever thought possible.

Robotic Marketer and AI-Driven Marketing

In the fast-paced world of marketing, staying ahead is not just a goal; it’s a necessity. The webinar provided in depth information about how the Robotic Marketer software operates and the way that this cutting-edge platform harnesses the boundless capabilities of Artificial Intelligence (AI) to revolutionise marketing strategy.

Leveraging AI to tackle data analysis, audience segmentation, and the automation of routine tasks, Robotic Marketer is redefining the speed at which marketing strategies are developed. Moreover, it raises the bar for the quality of data used in these strategies. This AI-driven efficiency doesn’t just save time. It opens up opportunities to focus on the strategic core of marketing—creative thinking, brand strategy, and the art of forging genuine connections with our audience.

Mellissah Smith, Founder and CEO of Robotic Marketer, proudly declared, “It’s still the very first and only AI-driven marketing strategy technology platform in the world today.”

This statement underscores Robotic Marketer’s pioneering role, setting the gold standard for AI in marketing. Mellissah emphasised a crucial point: AI won’t replace marketing jobs; it’s the marketers who know how to harness its potential who will thrive. In an era defined by constant change, adaptation, and innovation, the distinction between success and stagnation lies in our ability to embrace and master the transformative power of AI.

The Marriage of AI and Traditional Marketing

During the enlightening webinar, one key takeaway stood out: AI brings unparalleled efficiency and data-driven insights to the marketing table. However, in the world of marketing, the timeless principles of storytelling and branding remain as relevant as ever. It’s a dynamic interplay between the two, where AI enhances productivity, efficiency, and intelligence, while humans continue to infuse campaigns with intrinsic value.

Marketing, at its core, has always been about forging connections, stirring emotions, and nurturing relationships. It’s an art that requires the human touch. For Robotic Marketer, AI’s role is crystal clear—it’s a tool to identify trends, target audiences, and streamline processes. However, when it comes to breathing life into campaigns, it’s creativity and the human spark that take centre stage.

As Mellissah Smith, Founder and CEO of Robotic Marketer, aptly put it, “Creativity will never be taken over by AI…but creating those concepts and putting them into AI is certainly something that we will be looking at.”

This statement underscores Robotic Marketer’s commitment to innovation and evolution, where AI becomes a canvas for creative concepts.

The true magic happens when AI-driven data analysis and creative storytelling converge. Robotic Marketer masterfully combines these elements to craft marketing strategies that resonate with audiences on a profound level. It’s a harmonious marriage between AI technology and the essence of humanity that sets Robotic Marketer apart in a fiercely competitive landscape.

AI’s Potential to Alleviate Mental Health Challenges

Towards the end of the webinar,  Mellissah and Sharn discussed the critical role of AI in mitigating mental health challenges within the marketing industry. It’s a topic that lurks in the shadows, yet deserves to stand in the spotlight.

Let’s face it; the marketing profession can be an unforgiving arena, a high-stakes game fraught with demanding deadlines, client expectations that reach for the stars, and the relentless pressure to deliver results. In such an environment, it’s no surprise that burnout and stress have become unwelcome companions in the lives of marketing professionals. AI can undoubtably play an important role in alleviating work induced stress for marketing employees.

Synergising Sales and Marketing

Mellissah and Sharn underscored the importance of sales within the realm of marketing—a point that often gets overlooked. Marketing and sales departments often operate in silos, but in reality, they’re deeply interconnected. The podcast highlighted that effective sales strategies are integral to marketing success. After all, our ultimate goal is to drive revenue and business growth. By aligning marketing efforts with sales objectives, we gain a more profound understanding of customer needs and can create targeted campaigns that support the sales team in closing deals.

Is AI Changing the Dynamics of Marketing Departments?

The webinar offered a fascinating prediction: there will be fewer in-house marketing departments in the future. This shift reflects the evolving dynamics of our industry, driven in part by the growing reliance on external expertise, including marketing agencies and AI-driven solutions.

While some businesses may reduce their in-house marketing teams, this doesn’t necessarily spell the end of in-house departments. Instead, it represents a reimagining of how they operate. Marketing executives need to adapt to this changing landscape by building agile teams that can effectively collaborate with external partners to achieve their goals.


The insights shared by Sharn Piper and Mellissah Smith in this webinar provide valuable guidance for navigating the ever-evolving marketing landscape. The discussion delved into why marketers of all kinds should wholeheartedly adopt AI to unlock unprecedented success in 2023 and beyond. Sharn and Mellissah explored how Robotic Marketer is leading the charge towards achieving superior marketing outcomes. As well as the importance of striking a balance between technology and creativity, addressing mental health challenges, nurturing the relationship between sales and marketing, and adapting to changing dynamics are all critical considerations for our roles.

The full webinar is available to access here: