In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking.
Businesses require to take immediate action and amend their marketing strategies to survive and thrive in the world. In 2021, businesses must create an online presence for each stakeholder involved in the B2B marketing process.
According to an article by McKinsey businesses now need to:
- Rethink the state of their business as the new normal changes.
- Conduct a SWOT analysis.
- Define competitive advantage based on core competence.
- Prioritize growth for faster impact.
Following are some of the marketing strategies B2Bs need to adapt in 2021 in order to be successful:
Omnichannel marketing is the process where clients have a smooth experience with a business, regardless of the channel or device they use. Customer retention is also impacted by omnichannel marketing. It has been noted that businesses that adopt omnichannel strategies are achieving nearly 91% greater customer retention rates than those who don’t.
Businesses need to be presenting a consistent voice and message across all mediums, including digital channels such as websites and social media.
Artificial Intelligence: Data
AI is no longer the future; it is here already. As data collection and transfer grows, AI has become important to business more than ever. According to Forbes, marketing and sales prioritize AI and machine learning higher than any other department in enterprises today (40%).
With data collection happening in real-time, businesses can make informed decisions to boost the ROI of their marketing strategies and campaigns. With AI in marketing, businesses can gain effective insights into the target audience and improve customer experience and communications.
With the continuous changes in marketing strategies over time, the importance of content marketing has remained consistent. While the manner in which customers consume content has changed (digital), it is still an effective way to attract new customers and build relationships with the existing clients to deliver value for the business.
Content marketing ensures your audience can consume your content on their preferred channel and device. Adapting to a multi-channel, multi-format approach to content marketing is a successful marketing strategy for B2B marketers.
A term created by Google, micro-moments relate to changing behaviors of customers, with their dependence on mobile devices. The act where a person turns to a mobile device with a need to learn, do, discover, watch, or buy something.
In 2021, marketers need to take advantage of these micro-moments to ensure their business can be found easily as the customer searches for information. Making it as easy and as quick for your target audience to find information and convert.
With AI in view, people now prefer to speak with someone online than to talk on the phone with a customer representative. Live chats have become a norm, creating innovative means for customers to interact and gain information.
Chatbots have been proven to improve customer management and implement CTA for businesses, accelerating sales and distribution of the respective product or service.
Rolling back to data analytics, predictive analysis aims to predict the future based on the existing data collection and analysis technique. Predictive analysis allows marketers to utilize past marketing campaign data to evaluate industry trends and customer behaviour in the future. This process is undoubtedly effective and is being used by a number of businesses today.
Robotic Marketer can help your business with Marketing Strategies based on market research, including in-depth analysis of competitors. Our marketing consultants will ensure that you will receive the best robot-possible marketing strategy available in the world today.