10 Most Effective Marketing Strategies for SAP Partners
As an SAP partner, it is your role to provide strategic business consulting, system design, solutions integration, and project implementation of SAP solutions. To achieve this effectively, you must have an effective marketing strategy. Having done more than 200 marketing strategies for SAP Partners globally, we have learned that there are certain areas of marketing that have the most traction. Here are ten tips to improve your marketing strategies as an SAP partner.
1: Understand your audience
The number one aspect of any marketing strategy is understanding your target audience. Who is it that you are trying to market towards? To effectively understand your audience, you must put yourself in their shoes and understand who they are, their thought processes, their decision-making processes, and their behaviors.
2: Give your audience what they want
Once you’ve learned your target audience, you must give them exactly what they want. Then, using the information you know about them, market towards them by giving them the information they want, how they want it, when they want it, and where they want it. This will maximize your marketing success rate as your intended audience is being directly targeted in a way that engages them.
3: Research potential customers
One of the most beneficial ways of ensuring your company’s marketing success is to research potential customers. Although this task may seem tedious, you do not want to miss out on contacting an entity as you have never heard of them before. In addition, by researching, you can discover new potential clients that could be integral to your marketing success.
4: Align your sales and marketing
Ensure that your sales and marketing are aligned to give you the best possible chance at increasing your revenue. Both sales and marketing teams must work together by setting and defining goals, creating joint KPIs, combining workflows and strategies, and communicating with each other regularly. This will create a more effective internal work outcome and provide customers with a consistent experience at all sales funnel stages.
5: Join relevant social networks
A great way to keep up to date in the SAP world is to join relevant social media networks. Use LinkedIn and Facebook to search for relevant groups to enter. These will allow you to see relevant SAP posts from other users and companies and engage and interact with those in the field. By joining appropriate social media groups, you can also post your content into these communities, meaning you can get feedback and answers to any questions you may have from others in the field.
6: Include case studies on your site
A way to get potential customers to follow through with your company is to present success stories on your website. By illustrating real-life examples of the successful companies have had using the SAP software, they will feel more inclined to follow through as they read the positive experience and want to succeed similarly.
7: Increase your SEO
Search engine optimization is an essential tool for companies to grow their website traffic through paid online advertising. By using paid search engine marketing, you can use keywords relevant to SAP software. This will help your company appear as one of the top results when potential customers search for SAP information. It will increase your website traffic, leading to increased sales and revenue.
8: Advertise on a broad range of social media
Ensure you limit yourself to just one form of social media to advertise. Then, maximize your leads, and advertise consistently on Facebook, Twitter, LinkedIn, and Instagram. This will allow you to have more streams of traffic coming to your site and, in turn, increase sales and revenue.
9: Read your companies reviews
A crucial step in the marketing process is being able to self-reflect and adjust to anything that isn’t working as well as it should be. By reading the reviews of your company, you can reflect on what is working well and what is not, allowing you to make changes if necessary to ensure you are providing the best possible experience for your customers.
10: Performance reviews
It is important that throughout your campaign, you review and evaluate the success of the campaign. By assessing how you are going, you can monitor what is working well and what isn’t working and are then able to make the necessary adjustments to ensure you maximize your potential.
By following these ten tips, you will produce much more significant results in your marketing campaign for your company. In addition, if you are an existing SAP partner looking to learn more about marketing tools, sales tools, solutions information, and support, you can access the SAP Partner Portal, where training, knowledge, and learning rooms are readily available.