With new websites emerging and updates to Google’s search algorithm being implemented constantly, it can be very difficult to hold or improve your search ranking today. That is why it is imperative that businesses are utilizing the best and most up-to-date SEO tools available to help boost their website rank to the top of search engines.
No matter the size of your business, there are both paid and free tools that will allow you to constantly update your webpage with perfect keywords and monitor your SEO success.
One such example is our free site audit we can conduct for you here at Robotic Marketer, but there are many more out there for you to try today.
That is why we have created a list with a mix of the best marketing tools in the hopes that you can find the right fit for your business model.
SEMrush – Free
SEMrush is popular for its features which allows you to complete an accurate keyword research whilst creating an easy-to-follow dashboard that constantly provides updates on the performance of one or multiple website domains.
Not only that, this tool can give you insights on your current search rankings and how to change them for the better, as you can opt to receive information on your competitor’s current advertising and search strategies.
Moz’s Pro Tools – 30 Day Trial, paid plans from $99 a month
Although this is not a free tool, Moz’s 30-day free trial may be enough to hook you on their incredible SEO capabilities.
By utilizing multiple research tools, Moz allows users to identify many different SEO issues and potential opportunities by building in-depth reports with website performance metrics.
Ahrefs – Plans from $99 a month
A popular choice for many, Ahrefs is one of the more advanced SEO tools available with various keyword research functions to be utilized.
There a large number of tools you can use within their different packages, such as Site Explorer, which reveals how specific pages within your website may be performing, or Keywords Explorer, which creates metrics for click-through rates on chosen keywords.
Although it is an advanced program, Ahrefs boasts a friendly user interface that can easily satisfy all of your SEO-based needs.
HubSpot’s Website Grader – Free
One of the oldest tools around that has just received a fresh update, HubSpot’s Website Grader allows you to check performance, security, mobile usability and SEO, meaning it will likely cover all bases for your business.
Their Website Grader is so easy to use that within minutes of entering your website URL, you will receive a rating (out of 100) showing you your generalized performance in all 4 of the above areas. After which you can start a free course on how to improve your website immediately.
Screaming Frog’s SEO Spider – One free option and one paid option for $160 a year
With multiple plan options, both versions of this tool are designed to do extensive SEO website analysis.
Perfect for website auditing, Screaming Frog detects missing tags, broken links, any errors and duplicate content that may appear.
This tool is the best time-saver for what would be very dry and time-consuming manual tasks, giving you actionable results much quicker than many other SEO tools.
BuzzStream – 14-day trial, paid plans from $24 a month
BuzzStream is a great tool for checking the validity of your link profile, meaning you can more easily reach out to those who can provide your site with legitimate inbound links.
This tool will identify the most appropriate candidates for your business who best match your profile, which will in turn create more backlinks and ultimately increase your Google ranking.
Linkody – Plans from $15 a month
Linkody tends to have a more specific focus on particular aspects of a website’s SEO performance rather than a more generalized approach like some of the other tools.
Although it is a paid tool, it is still relatively cheap compared to some of its other competitors like BuzzStream, as it enables you to track backlinks and create a more diverse profile for your website.
With the attraction of an easy-to-use interface, the program runs and updates your profile constantly, and will notify you when any links are broken or deleted.
Google Search Central – Free
Although all the above tools can suit your needs just as easily, possibly the most popular and frequently used SEO tool is Google Search Central.
The point of these tools is to understand better how Google ranks our websites based on the content and keywords within our pages, therefore it stands to reason that Google’s SEO tool, formerly known as Google’s Webmaster Tools, is one of the best at explaining how we can improve.
It is extremely user-friendly, allowing you to see your URL as Google sees it, which can help you prevent website hacking, and alter your page to generate better SEO performance.
Google can be a tricky beast to understand, and the constant updates and alterations to their algorithm don’t help, but by using one of these tools we have outlined above, your website stands a much higher chance of becoming an SEO friendly powerhouse.
Any one of these tools will teach you the best practices and improve your performance analysis greatly so that you will be able to identify how you can efficiently improve your website with ease.