Super MarTech Brands: The Power of Collaboration in Modern Marketing
In the field of marketing technology (martech), collaboration isn’t just a buzzword – it is a necessity. As businesses increasingly seek integrated solutions that simplify operations and help improve data capabilities, major martech brands are joining forces. These collaborations not only ...
The Best Way To Use Market Development Funds : Technology
It’s coming to the pointy end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by large multinational technology company vendors. The most successful channel partners always use their Market Development Funds (MDF Funds) ...
How Being A Woman In Technology Smashed My Confidence
It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was an ambitious, vibrant, enthusiastic technology marketing specialist keen to make my mark on the world. Everyone was so inviting back then and always ensured that I had the ...