How to Sell Your Marketing Budget to Your Boss: A Smart Approach

  • On : June 5, 2024

Getting approval for a marketing budget can be a really challenging task for marketers, one that some may even dread, especially when there’s a mismatch between what management sees as necessary and what’s actually required to achieve the business goals. If your boss doesn’t ...

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How to stay on top of your marketing goals for 2023

  • On : December 20, 2022

A new year means, businesses worldwide are setting new goals for success. Setting goals is only half the battle. As a marketer you’ll win the war knowing you were able to execute every one of your goals successfully. Most companies spend the end of the year working on marketing goals by ...

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Business Meeting

Is a Marketing Strategy Just a To Do List?

  • On : February 24, 2022

Every business has a marketing plan. A marketer’s daily task is to execute that plan. As we go down the list and “tick all the boxes”, does that mean our marketing objectives are achieved? Despite following strictly every step of the plan, your company is still viable of being on the wrong ...

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Business team brainstorming

How to Create an Effective B2B Marketing Strategy In 2022

  • On : November 30, 2021

Successful marketing is subjective and will mean different things to different businesses and organizations. In 2022, with the effects of the COVID-19 pandemic still likely to be playing on businesses and organizations alike, success is likely to look different. When it comes to B2B marketing, ...

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The 5 Critical Components of a Leading Marketing Strategy

The 5 Critical Components of a Leading Marketing Strategy

  • On : November 11, 2021

A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple ...

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marketing infographic

Why Marketing Strategy Is Fundamental To Marketing Success

  • On : September 9, 2021

What is a marketing strategy? A marketing strategy is essentially a framework that outlines your company’s long-term direction and marketing objectives – typically leading to an ultimate gain in consumer conversions. It is a comprehensive plan that breaks down the whole process of the ...

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How To Set Marketing Goals And Keep Them

How To Set Marketing Goals And Keep Them

  • On : January 27, 2021

Source: Marketing Eye Australia There is not a business on the planet that hasn’t thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to ...

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