Developing marketing strategies to target the Gen Z and Millennial audiences
Marketing strategies developed for Gen Z and Millennials require unique perspectives due to the different characteristics, values and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the ...
Why Now Is The Best Time To Re-evaluate Your Marketing Approach
Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating your marketing approach will provide you with the critical direction you need to stay competitive.
