Which Marketing Strategy is Right for my Business?
The purpose of marketing is to link your company’s value to the appropriate consumer base. It’s a basic concept with a million distinct strategies involved. Knowing which marketing approaches are viable and which are a waste of time can help reduce costs, increase awareness, and drive consumer engagement. Therefore, understanding which marketing strategies are best suited to your business, whilst challenging, is important in the long term.Read more
KPIs Are Dominating, Here’s Why You Should Pay Attention
Every industry has a means of measuring success. In every field, there’s a litmus test and standardized measurements to meet your objectives. Key Performance Indicators (or KPI’s) are the litmus test by which we can and should measure our goals in marketing! So what exactly are KPI’s and how can we dominate our field by using them?