Contextual Marketing

AI and Contextual Marketing: Targeting the Right Audience at the Right Time

  • On : February 4, 2023

AI and Contextual marketing are a modern approach to marketing that leverages the context in which an advertisement is displayed to deliver a more relevant and personalized experience to the audience. It involves utilizing data, technology, and machine learning to understand the audience, their behaviours, and the context in which they are engaging with content to deliver targeted, relevant, and personalized messaging.Read more