Technology marketing strategy

5 Marketing Strategies for Technology Companies

  • On : June 24, 2021

More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 ...

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accounting marketing

Why Accounting Firms Can No Longer Skip On Marketing Budget

  • On : May 20, 2021

The pandemic has exposed businesses to unprecedented working conditions with social distancing, remote working and restrictions in place. Facing a volatile environment where rules and ways of conducting business can change all the time, businesses are evidently pushed towards a sped-up digital ...

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influencer marketing

6 Tips for Developing Your Influencer Marketing Strategy

  • On : May 10, 2021

As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in 2021.

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email conversion

Email Marketing: 5 Tips To Improve Conversion Rates

  • On : May 5, 2021

What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates. 

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marketing automation

How to Set Up Marketing Automation for your Business

  • On : April 15, 2021

Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.

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content marketing strategy

How To Develop An Effective Content Marketing Strategy

  • On : February 12, 2021

Source: Marketing Eye Atlanta These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war ...

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The Ultimate Guide To Email Marketing

The Ultimate Guide To Email Marketing

  • On : February 10, 2021

Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers ...

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How Marketers Are Adapting To A New Way Of Thinking

How Marketers Are Adapting To A New Way Of Thinking

  • On : February 8, 2021

In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking. Businesses require to take ...

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go to market strategy

The Best Go-To-Market Strategy Examples

  • On : February 2, 2021

Source: Marketing Eye Australia Go-to-market strategies that are well thought through, strategic by nature and research-backed have a higher likelihood of success than those that rely on ad hoc marketing tactics or old methodologies. Having a good example of a go-to-market strategy will ensure ...

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Top 8 SEO Tools for Monitoring Your Website in 2021

Top 8 SEO Tools for Monitoring Your Website in 2021

  • On : February 1, 2021

With new websites emerging and updates to Google’s search algorithm being implemented constantly, it can be very difficult to hold or improve your search ranking today. That is why it is imperative that businesses are utilizing the best and most up-to-date SEO tools available to help boost ...

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