Marketing Strategy

Kickstart Your Marketing Strategy With A Tactical Marketing Plan Designed to Accelerate Growth

Did you know that by developing a results-driven, demand generation marketing strategy, your company is 313% more likely to achieve the desired business outcomes?

SAP has been working with Robotic Marketer to help SAP Channel Partners develop powerful marketing strategies aligned to business goals. They have also ensured that Robotic Marketer is 100% MDF approved, and can be found on SAP’s Virtual Agency.

The advantage of Robotic Marketer is that we understand the SAP solutions you are selling, the market, marketing assets available to your company, and importantly, how to navigate a changing business environment.

To engage Robotic Marketer, it’s simple. All you have to do is either:

  • Request to speak to a Robotic Marketer consultant for more information on the process.
  • Click here and start the onboarding process; payment, introduction call, scheduling of marketing workshop, and all system go!

Download the Robotic Marketer Brochure

    Marketing Strategy

    Understand Your Business

    Customers, competitors and market conditions constantly change. A Marketing Strategy ensures you are equipped to adapt to the dynamic environment. With Robotic Marketer you will:

    • Identify key strengths and opportunities for lead generation, brand awareness and digital marketing
    • Identify inefficiencies in your current marketing efforts through an auditing process
    • Understand your competitive landscape to help build a sustainable competitive advantage
    • Identify your target market and any new target market opportunities
    Marketing Strategy

    Define Your Target Audience

    Robotic Marketer’s marketing strategy ensures that your time, resources, budget and efforts are streamlined and focused on your target audience. The target market profile will include but not be limited to:

    • Market segmentation
    • Specific demographic for targeting
    • Psychographics of target market
    • Buyer journey mapping
    • Customer experience
    • Audience location
    • Key characteristics
    • Products and services purchased
    • Best methods of communication with customers
    RM Marketing Tactics

    Key Marketing Tactics

    What’s great about Robotic Marketer is that the technology deep dives into your competitors, your previous marketing efforts and industry best practices to clearly define the path ahead with key recommendations. The marketing strategy will recommend:

    • Lead generation campaigns and initiatives
    • What digital marketing activations your company should focus on
    • How to raise brand awareness
    • How to establish consistent branding and key messaging
    • Your unique value proposition and how to use it to communicate with leads
    • Methods of improving engagement online
    • Building shorter sales funnels
    • Activities to promote your brand in the media
    • Events for networking, public speaking and exhibiting at
    • Awards for recognition and credibility
    • Content marketing; digital and traditional
    • Social media engagement
    Marketing Strategy

    The Best Way To Use Market Development Funds

    We’re almost at the end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by large multinational technology company vendors. The most successful channel partners always use their Market Development Funds (MDF Funds) wisely to generate leads and accelerate their business growth.

    The World’s Largest Companies Choose Robotic Marketer

    Every business wants to grow no matter how big or small they are. With large corporations that inherently have complex business structures, the responsibility for growth becomes more evident. SAP Channel Partners range from small to medium-sized businesses and are given the advantage of the world’s best technology solutions and most recognisable brand to work with. Choosing Robotic Marketer to help navigate your marketing efforts over the next 12 months will ensure that you reach your goals, deliver on your business plan and provide a strong, sustainable path forward.

    Book now to secure a marketing workshop with Robotic Marketer today!

    SAP Channel Partners VistaVu Solutions, Edenhouse Solutions, NIMBL, S&T AG, ORBIS AG, Endeavor Consulting Group, Neosight

    The Marketing Strategy Will Cover

    Sales & Marketing Objectives Overview           Unique Value Proposition         Positioning & Communications     Search Engine Optimisation (SEO)

    Direct Marketing                                               Branding                                   Influencers                                     Testimonial/Case Studies

    SWOT Analysis                                                 Ideal Customer Profile              Media                                            Social Media

    Mission & Vision                                               Website                                     Electronic Direct Mail (EDM)          Public Relations

    Events                                                               Competitor Analysis                 Blogs                                             Advertising

    Our Clients

    At Robotic Marketer, we have built some of the best and most productive of relationships that are rooted in a desire to achieve greatness. Our clients range from small to medium-sized companies who through the Robotic Marketer platform seek to develop refreshed marketing strategies that will help them stand out of an ocean of competition.

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