Kickstart Your Marketing Strategy With A Tactical Marketing Plan Designed to Accelerate Growth
The biggest ‘pain points’ for Oracle Partners today is the ability to identify and generate new leads. Demand generation campaigns feature high on the Oracle Partner ‘wish list’ but often don’t get executed due to lack of resources, no marketing plan in place, and access to budget. Oracle has been working with Robotic Marketer to help Oracle Partners develop powerful marketing strategies aligned to business goals, taking into account all the challenges that Partners are having, especially in the current market.
Robotic Marketer will help your business identify the ‘right’ marketing strategy to connect with customers and prospects, filling your sales funnel and elevating your brand and value proposition in the market. Through a powerful stakeholder workshop, Robotic Marketer will facilitate a brainstorming session with your sales and marketing teams resulting in a detailed marketing strategy that is easy to implement.
To engage Robotic Marketer, it’s simple:
- Request to speak to a Robotic Marketer consultant for more information on the process.
- Click here and start the onboarding process; payment, introduction call, scheduling of marketing workshop, and all system go!
Understand Your Business
Customers, competitors and market conditions constantly change. A Marketing Strategy ensures you are equipped to adapt to the dynamic environment. With Robotic Marketer you will:
- Identify key strengths and opportunities for lead generation, brand awareness and digital marketing
- Identify inefficiencies in your current marketing efforts through an auditing process
- Understand your competitive landscape to help build a sustainable competitive advantage
- Identify your target market and any new target market opportunities
Define Your Target Audience
Robotic Marketer’s marketing strategy ensures that your time, resources, budget and efforts are streamlined and focused on your target audience. The target market profile will include but not be limited to:
- Market segmentation
- Specific demographic for targeting
- Psychographics of target market
- Buyer journey mapping
- Customer experience
- Audience location
- Key characteristics
- Products and services purchased
- Best methods of communication with customers
Key Marketing Tactics
What’s great about Robotic Marketer is that the technology deep dives into your competitors, your previous marketing efforts and industry best practices to clearly define the path ahead with key recommendations. The marketing strategy will recommend:
- Lead generation campaigns and initiatives
- What digital marketing activations your company should focus on
- How to raise brand awareness
- How to establish consistent branding and key messaging
- Your unique value proposition and how to use it to communicate with leads
- Methods of improving engagement online
- Building shorter sales funnels
- Activities to promote your brand in the media
- Events for networking, public speaking and exhibiting at
- Awards for recognition and credibility
- Content marketing; digital and traditional
- Social media engagement
Reasons Why You Need A Marketing Strategy
Regardless of the industry you operate in or the products and services you offer, you need a plan of action. Marketing is probably most important on the list of things you would need to do, and having an effective plan ready to go has the potential to set you up for success.
The World’s Largest Companies Choose Robotic Marketer
Every business wants to grow no matter how big or small they are. With large corporations that inherently have complex business structures, the responsibility for growth becomes more evident. Oracle Channel Partners range from small to mid-sized businesses and are given the advantage of the world’s best technology solutions and most recognizable brand to work with. Choosing Robotic Marketer to help navigate your marketing efforts over the next 12 months will ensure that you reach your goals, deliver on your business plan and provide a strong, sustainable path forward.
The Marketing Strategy Will Cover
Sales & Marketing Objectives Overview Unique Value Proposition Positioning & Communications Search Engine Optimization (SEO)
Direct Marketing Branding Influencers Testimonial/Case Studies
SWOT Analysis Ideal Customer Profile Media Social Media
Mission & Vision Website Electronic Direct Mail (EDM) Public Relations
Events Competitor Analysis Blogs Advertising
At Robotic Marketer, we have built some of the best and most productive of relationships that are rooted in a desire to achieve greatness. Our clients range from small to medium-sized companies who through the Robotic Marketer platform seek to develop refreshed marketing strategies that will help them stand out of an ocean of competition.