Macquarie Business School Department of Marketing B2B Students Marketing Strategy Case Challenge
Be part of a very important program that is a win-win for both your company and Macquarie Business School Students. Receive the full consulting experience to develop your marketing strategy; marketing workshop, development of marketing strategy and presentation to your team.
Macquarie Business School invites your organisation to be part of a unique opportunity that brings education and business together. This industry-led program gives final-year marketing students real-world experience working directly with B2B companies – like yours – while delivering you a consultant-grade marketing strategy powered by advanced AI. It’s a win-win: students gain practical insight into business strategy and client engagement and you receive a data-driven, actionable roadmap to accelerate growth.
Students Get To Work With Sophisticated (And Compliant) AI
As part of this program, students will leverage Robotic Marketer platform which utilises advanced AI technology to analyse market trends, consumer and customer behaviour and competitive dynamics, delivering strategic insights that are both precise and actionable. By participating in our program, you will not only enhance your marketing efforts but also contribute to the education and practical training of future marketing professionals.
Program Benefits
AI-Powered Strategy Workshop Participate in a 2-hour discovery workshop, led by a final-year marketing student trained in marketing consulting and AI application. The session is designed to explore your business goals, sales objectives, competitive position and target market, feeding directly into Robotic Marketer’s intelligent strategy engine to ensure a highly tailored outcome.
Consultant-Grade Marketing Strategy
Receive a professionally structured, 50+ page marketing strategy document developed by Robotic Marketer’s AI platform. This includes detailed competitor benchmarking, ideal customer profiling, SWOT, brand positioning, marketing tactics across advertising, public relations, lead generation, social media, website and SEO, alliances, email marketing, direct marketing and more.
30-Day Access to Robotic Marketer’s Marketing Suite
Complementary exclusive access to the Robotic Marketer digital marketing dashboard for 30 days, allowing your team to:
- Track KPIs across marketing activities from the marketing strategy
- Manage marketing performance
- Auto-generate blog posts with upload to WordPress, create social media content and email campaigns
- Export strategy-based reporting to stakeholders
Robotic Marketer integrates data, strategy and execution into one intelligent platform designed to give your business the marketing infrastructure to improve marketing ROI.
Who Can Participate?
This program is designed for:
- Charities or not-for-profit organisations.
- Small businesses with annual revenues of less than $30 million.
What’s required of you besides a few hours of your time?
A simple donation of AU $149 is required to participate. This fee covers the full suite of services offered, including the initial workshop, the comprehensive marketing strategy and 30-day access to our digital dashboard.
How to Register Your Interest
Please provide us with the following details and a representative will get back to you:
Our Success Stories
“We didn’t know what to expect when we began working with Robotic Marketer. However, we have been very pleased with the detailed analysis, idea generation and comprehensive action plan provided to us. The team are very pleasing to deal with and really know their stuff!”
Seton Leggett – COO Arrow Private Wealth
“Again, many many thanks for the excellent meeting. The content you create is incredibly detailed and really high quality! It is going to take us days to crawl through and truly appreciate its full value to Emergys.”
David Robson – Executive Vice President, SAP Channel Partner, Emergys
“The strategy really highlighted things we were not doing well, where we could make improvements and suggested new ways of doing things. We only wish we had tapped into Robotic Marketer’s expertise earlier for improvements in our marketing and for additional marketing services”
Gary Young, VP of Sales & Marketing, VantagePoint
