How Angus Australia Elevated Global Engagement with Robotic Marketer®

AI-driven marketing strategy powers the most successful World Angus Forum to date

Executive Summary

In 2023, Angus Australia hosted the World Angus Forum—a global gathering of Angus breeders, producers, and industry leaders from 26 countries. With ambitious goals to elevate attendance, drive sponsorship, and achieve record global participation, Angus Australia turned to Robotic Marketer, the world’s leading AI-powered marketing strategy platform. The result was an unprecedented event turnout, exceeding digital engagement and participation benchmarks. Robotic Marketer provided the marketing strategy, content, campaign execution, and analytics that empowered Angus Australia to deliver its most successful Forum in history.

The Challenge

Angus Australia faced multiple challenges:

• Raising awareness of the World Angus Forum 2023 across 25+ global markets
• Attracting 750+ delegates in person, while reaching 20,000+ online viewers
• Executing consistent marketing across print, digital, and event touchpoints
• Managing limited internal marketing resources to cover a high-volume campaign timeline
• Generating media attention and building sponsor value pre- and post-event

The Solution

Angus Australia partnered with Robotic Marketer® for a full-service, AI-driven marketing execution. The engagement included:

• AI-developed marketing strategy tailored to event objectives and global audiences
• Campaign management across digital, email, PR, and social media
• Content creation for blog posts, media kits, newsletters, paid media, and event materials
• Development of custom landing pages, pre-registration workflows, and stakeholder comms
• Full reporting dashboard with real-time performance analytics

The Results

Robotic Marketer delivered measurable performance outcomes that exceeded expectations:

Additional achievements:

• Record sponsorship activation and ROI reported by commercial partners
• Extensive media coverage across agricultural and mainstream channels
• Improved international positioning of Angus Australia’s brand and events

Why Robotic Marketer

• Marketing strategy built on AI and big data, not guesswork
• Seamless execution of complex, multichannel campaigns
• Ability to scale support from regional to global
• Centralised platform for content, reporting, and performance management
• Faster time to market with automated workflows and stakeholder approvals

What’s Next

Following the success of the World Angus Forum, Angus Australia has continued working with Robotic Marketer to support ongoing campaigns, stakeholder engagement, and marketing automation for member programs. The AI-powered approach is helping the organisation strengthen its position as a global leader in beef genetics and industry events.

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