Why Customer Advocacy Should Be At The Heart Of Your Marketing

Source: Marketing Insider Group

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why.

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads).

How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.

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Source: Marketing Insider Group