What is the future of marketing

Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people and adjust to new improvements if we are going to stay in the know when it comes to the future of marketing.

What does the future of marketing mean for AI? Marketing is all about reaching consumers and creating relationships, but how can a robot do that? Well surprisingly, robots are better at reaching consumers than we are. Artificial intelligence takes customer data and processes it in order to more effectively reach an individual’s unique preferences and personality. According to Salesforce Research,  “51% of marketing leaders say that they currently use AI in some capacity, with a further 27% planning to start using it over the next two years.” Over half of marketing professionals utilize AI in some form because it is so successful. AI is both the present and the future of marketing.

Due to the increasingly common delivery of perfectly tailored ads consumers are now seeing exactly what they actually want to see. They have a sparked interest in the content they’re being exposed to, but because of this, their expectations have peaked as well. They now expect more amusing and compelling ads than ever before and they want them how they want when they want.

Consumers are so used to everything being so easily accessible on their mobile devices. If they’re getting ads then they want them significant to their likes and they want them on the go. We have to be able to keep up with these ever-increasing expectations that consumers have of modern marketing, and who knows what they’ll expect ten years down the road.

With the future of AI in marketing comes some drawbacks as well. Budgetary constraints, customer privacy concerns, and too few data scientists are all in danger of affecting the future of AI in marketing. It’s expensive to use such advanced technology and few are able to make such technologies accessible. On top of that, some experts are concerned that it may intrude on customer privacy. But if AI can be implemented respectfully and accurately it will continue to change the way we do marketing in the future.

The world of marketing is only expanding and we have to make sure we stay knowledgeable about where it’s headed. AI isn’t going anywhere, it will continue to grow and change just as customer expectations will. If we can stay in the know we can stay on top of the game.