What is influencer marketing?

Source: Talkwalker

94% of marketers use influencer marketing because it drives 11x more ROI than traditional marketing. What is influencer marketing? Not – as voiced by many critics – a trend. It works. It works big! Reach a larger audience. Increase conversions, trust, ROI, and brand awareness. Here’s how…

No longer can brands rely on celebrity endorsements and ads. As consumers, we’re numbed to hard-sell adverts and fluffy marketing messages. Too many irrelevant ads. Too many intrusive pop-ups. Too many celebrities pretending they use a particular brand of odor eliminator.

Read More

Source: Talkwalker