What a Social Media Target Audience Is and How to Find It

Source: Hubspot

For my master’s program at Syracuse University, we were required to attend two immersion weekends.

These weekends were filled with networking events, guest speakers, and industry leader presentations.

The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.

One of the immersions in Los Angeles was focused on public relations. An amazing guest speaker was discussing company publics and one thing he said really stood out to me: “If you don’t explicitly include someone, you implicitly exclude them.”

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Source: Hubspot