The Definitive Guide to Direct Marketing – Complete With Real Example Campaigns

Source: Insane Growth

Direct marketing still remains one of the most effective marketing strategies in the world but most marketers are not paying attention to it.

Why?

Like most modern marketers, when I first started my career, it was all about “digital marketing.”

Tactics like direct mail and telemarketing were practically defunct.

The Don Drapers and David Oglivys of the world had long since been replaced by the likes of Joe Pulizzi, Neil Patel, social media and SEO.

But, as the old adage goes, “the more things change, the more they stay the same.”

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Source: Insane Growth