website development

10 Key Elements to Include in Your Website Development Strategy for Maximum Impact

  • On : March 22, 2023

In today’s digital age, a website is a crucial component of any business’s online presence. It is often the first point of contact that potential customers have with a brand, and it can make or break the user’s experience. Therefore, it’s important to have a website ...

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content readability

Content Readability and Its Effect On SEO

  • On : July 8, 2021

When improving the Search Engine Optimisation (SEO) of your website, it’s all good and well optimizing your content with keywords and meta tags. However, if your content doesn’t read well then chances are that it won’t stay on page one of Google for very long.

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Top 10 Reasons Why Your Website Is Crucial To Your Digital Strategy

Top 10 Reasons Why Your Website Is Crucial To Your Digital Strategy

  • On : January 20, 2021

Websites have been a key aspect of digital strategy for many years now and despite the growth of social media, a well-designed website is still one of the most important aspects to ensuring success in the online space. If you’re skeptical as to how important a good website really is, read on to ...

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Why You Are Likely To Succeed With A Marketing Strategy

Why You Are Likely To Succeed With A Marketing Strategy

  • On : November 27, 2020

As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...

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How Google Analytics has changed

How Google Analytics has changed

  • On : November 5, 2020

Google Analytics is a powerful free and paid web analytics tool for businesses to track their web or app performance. Launched on November 15, 2005, following the acquisition of Urchin Software, Google Analytics has changed significantly in the last 15 years. Google Analytics started with the ...

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Outsourcing marketing

Reasons Why Everyone’s Outsourcing Their Marketing

  • On : October 22, 2020

Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and ...

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Rethinking Your Marketing Strategy

Rethinking Your Marketing Strategy

  • On : September 30, 2020

During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be ...

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10 Ways to Improve SEO

10 Ways to Improve SEO

  • On : September 28, 2020

Source: Marketing Eye Australia Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site’s ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. Publish ...

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keyword research

How to Do Keyword Research for SEO: A Beginner’s Guide

  • On : September 26, 2020

Source: HubSpot While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. ...

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website development

5 Reasons Why A Website Is Important For A Small Business

  • On : September 11, 2020

A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, ...

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