The 5 Benefits of Hosting An Influencer Event! (Post COVID-19)
More often than not, people are looking to voices they can trust for recommendations. Most influencers have spent years cultivating trust between themselves and their audience. When they recommend products, people listen. Influencer events are a powerful tool for brands that want to build a ...
The Importance of Digital Marketing in a Marketing Strategy
Digital marketing has the potential to transform the way that your business reaches and engages with customers. While traditional marketing tactics require you to wait months to assess which strategies are working, digital marketing allows you to view results in real-time. This gives you the ...
The Misconceptions of Digital Marketing in the Construction Industry
For whatever reason, there always has been a giant brick wall between digital marketing and the construction industry. It is as if, the construction industry perceives the term ‘digital marketing’ by associating with basic advertising instruments, such as issuing email marketing, promotional ...
How TikTok has Become the Number One Social Media Platform with Coronavirus
Amid the social distancing guidelines brought upon by the spread of Coronavirus, celebrities have taken to TikTok to share how they are passing time in quarantine. TikTok has become the new hub for stars and organisations to connect with fans and spread awareness on the pandemic. Lebron James ...
The Ultimate Guide to Social Media Marketing
Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not reached the peak of its popularity. With users spending an average of 3 hours on social media per day, businesses are experiencing ...
How To Leverage Social Media During A Time Of Social Distancing
These are uncertain times for us all and we now live in a world where life seems so different from what we’ve been used to. The reason for this shake up – COVID-19 or Coronavirus. This week, governments all around the world announced set guidelines that need to be followed in regards to ...
5 Ways To Maximize Your YouTube Marketing Strategy
Let’s be real: the year is 2020 and if you still haven’t figured out the YouTube thing yet, now is the time to get savvy at it. Why? Because as a content churning machine with over 50 million content creators collectively spewing out videos every single minute and more than 1.8 billion active ...
10 Tips To An Award Winning Facebook Marketing Strategy
Facebook can be considered one of the most popular social media platforms out there, with 68% of US adults actively using it. So, if you plan to promote your brand, this is probably the first place to start. Understanding how you should market your product or service through Facebook has the ...
The Dramatic Rise of TikTok Marketing
Since acquiring and merging with Musical.ly in 2017, TikTok, and its censored Chinese equivalent Douyin, have been downloaded more than 1.5 billion times. TikTok is a social media platform that allows users to upload short video clips of between 5 and 60 seconds. It is characterised by ...
