5 Reasons Why You Need a New Digital Marketing Strategy in 2021

5 Reasons Why You Need a New Digital Marketing Strategy in 2021

  • On : January 11, 2021

A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead ...

Read more

The Importance Of Keywords To Your Digital Marketing

The Importance Of Keywords To Your Digital Marketing Strategy

  • On : December 9, 2020

When people look for products or services online, the first thing they do is a keyword search.  The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect ...

Read more

The Top Marketing Strategies Deployed By B2B Content Marketers

The Top Marketing Strategies Deployed By B2B Content Marketers

  • On : December 7, 2020

There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to ...

Read more

How To Use Digital Marketing To Generate Sales

How To Use Digital Marketing To Generate Sales

  • On : December 4, 2020

Source: Marketing Eye Australia With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales. No matter what kind of business you own and whether it is B2B or B2C, ...

Read more

Why You Are Likely To Succeed With A Marketing Strategy

Why You Are Likely To Succeed With A Marketing Strategy

  • On : November 27, 2020

As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...

Read more

The Advantages of A Marketing Strategy

The Advantages of A Marketing Strategy

  • On : November 17, 2020

Source: Marketing Eye Australia 2020 has been an interesting year in marketing, to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also an opportunity to be found and many of us have been forced into new and exciting ...

Read more

The Ultimate Marketing Technology Stack for 2021

The Ultimate Marketing Technology Stack for 2021

  • On : November 11, 2020

The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on ...

Read more

How Google Analytics has changed

How Google Analytics has changed

  • On : November 5, 2020

Google Analytics is a powerful free and paid web analytics tool for businesses to track their web or app performance. Launched on November 15, 2005, following the acquisition of Urchin Software, Google Analytics has changed significantly in the last 15 years. Google Analytics started with the ...

Read more

Outsourcing marketing

Reasons Why Everyone’s Outsourcing Their Marketing

  • On : October 22, 2020

Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and ...

Read more