Why You Need The Help Of Marketing Strategy Technology
Because technology is the answer to coping with the future.
Following the current trajectory of the world’s events, I think it’s safe to say that technology is at the forefront of managing the ‘new normal’. Today, there is mounting pressure on businesses to adapt quickly in order to stay afloat and it is this developing trend the has many believing that a digital future is the only way to go.
It is critical now more than ever that special attention is placed on how businesses capitalize on existing market opportunities and take into account shifting buyer behavior, competitive landscape, and much more. But, this may not be possible without the help of artificial intelligence. And, many businesses are already catching on.
According to a recent study conducted by PwC, 72% view AI as a “business advantage”. Traditionally, marketing strategies took many months to develop and when completed, were considered outdated to the current market environment. Moreover, marketing strategies were limited by the intelligence of the marketing professional writing them, who in most cases would not be across all areas of marketing. For this reason, ‘early adopters’ like Oracle and SAP with large distribution networks saw the value in AI-based marketing strategy technology through real-time insights gained for strategic next steps.
Combining the power of artificial intelligence and machine learning, marketing strategy technology such as Robotic Marketer is able to deep dive into big data available on competition, customer perception, and existing market conditions to provide a comprehensive roadmap to strategically navigate the ever-changing market for sustainable growth. Information gathering is often limited by the tools at our disposal but with Robotic Marketer, you are only limited by the “universe”.
So, here are three benefits to having a marketing strategy technology write your next marketing strategy:
The use of artificial intelligence in marketing enables businesses to innovate and go-to-market faster. Thanks to the dynamics of machine learning, marketing strategy technology is not only able to learn from the past but also prepare for the future by taking account of present conditions.
Organizations and agencies alike are able to leverage this value in order to help their clients succeed. What’s advantageous of utilizing technology like Robotic Marketer is that agencies can now self-serve to have a marketing strategy in place in a matter of days instead of months, which processes the data entered during a workshop in mere seconds rather than hours. Furthermore, with a multi-user functionality to enhance collaboration, teams are able to work alongside each other in real-time to ensure all relevant information is inputted across the board for a faster turnaround.
The human and machine combination could possibly be a match made in heaven. The exponential advances made in the digital sphere has meant that technology now has the precision and performance of a human, and dare say even better.
Marketing strategy technology is able to make sense of large sets of data with minimal manual work. The data gathered is then used to inform relevant marketing tactics with appropriate key messaging to be delivered to the right person at the right time. A robotics-based platform dealing with multiple strategies is able to learn to suggest ideal content most relevant to the target audience. Artificial intelligence takes over the most time-consuming tasks that businesses and their marketing teams struggle with to provide smarter solutions that work.
It Keeps You Ready
The unique ability of artificial intelligence to not only uncover new insights but also apply that to future campaigns through learning is key to maximizing outreach to the target audience in the most effective manner. AI solutions like Robotic Marketer deliver marketing strategies that are not only intelligent but also promote real-time decision making to be strategically positioned or ready for whatever the market has in store. It also increases the likelihood of converting prospects into clients significantly.
At the end of the day, businesses see value in understanding which marketing activities work and which do not, and a marketing strategy that is powered by AI-based market understanding is just the solution needed for an increased ROI and enhanced bottom line.
As many take the time to plan their next steps, having a marketing strategy for the next 12 months will be an essential conversation to have. While the benefits of investing in a marketing strategy technology are endless, the above three reasons highlight why even the world’s largest organizations choose to employ its help.
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The impact of machine learning in the travel industry
Every business owner and business leaders working in the field of tourism and travel, must use the latest trends to ensure that they are constantly up to date with the market. Therefore, it’s crucial to keep up with the development of our fast-growing technology and integrate machine learning into your business strategy. However, there are several trends a business owner in the travel industry needs to be aware of to successfully optimise their business.
Retina scanning and finger print scanning is already being used to unlock hotels rooms and enhance the customer experience. This causes no need for cards anymore that eliminates the probability to get lost or stolen and increase the safety for every hotel visitor.
Additionally, the utilisation of facial biometrics to automatically authorise payments or automatically check out of the hotel will be a new technology that we will additionally face in the future.
You would have heard of this exciting digital trend called chatbots. This Technology has been a revelation for a customer service handling and improves the travel industry by providing rapid response times to fundamental queries all around the clock. This is all due to the use of artificial intelligence.
In the age of smartphones, the use of those technical devices is more important than ever and can be easily integrated into the travel industry. Just downloading a mobile app for a hotel that can be used for facility room bookings, restaurant reservations, room service requests as well as spa appointments. Wouldn’t that be simple!
Internet of Thinks (IoT)
If you haven’t heard about IoT, than its surely last minute to get in touch with this promising technology trend. By utilising big data and internet capabilities the tourism industry will have the ability to reduce costs and enhance the experience of customers. This includes eliminating wasted energy usage in empty rooms as well as the deployment of smart energy systems to automatically adjust room temperatures based on whether the rooms are occupied or not.
Artificial Intelligence is surely a promising technology that enhances our life in several aspects. By understanding the above mentioned trends, business owners gain the capability to avoid being left behind. Therefore, even the travel industry is taking an array of advantages to reduce their cost, increase their revenue and to improve their customer satisfaction.
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The worldwide adoption of robotics
Moving into 2018 we’re seeing an increasing number of companies replacing a percentage of their workers with robotics and advanced technology in an attempt to increase productivity levels like never before and cut costs.
This shift to accepting and adopting a robotic workplace will be one of the biggest hurdles faced by corporate businesses over the years to come.
Adapt or become irrelevant
The workforce of tomorrow will require a completely different set of skills compared to recent times if they wish to navigate the future world of work efficiently.
Fact: It’s no longer a theoretical exercise to wonder if your job will quite literally be replaced by robotics, it’s reality.
The future is already here – businesses have started to employee robotic colleagues over human employees. It’s estimated that in five years’ time over 45% of the worlds fastest growing businesses will employee more robots (virtual assistants and smart machines) than people.
Humans & Machines
“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.
Those forward-thinking businesses who have adopted robotics, automation software and technologies, have increased their productivity by over 200% evidence suggest. This helps re-affirm how the future workforce will look like: human and digital interaction on a daily basis.