Google Ads: Everything You Need to Know in 2024
Google Ads has long been a strong pillar of digital marketing, providing businesses with an effective platform to reach their target audience, drive traffic and boost sales. As we move into the second half of 2024, Google Ads continues to come up with new features, tools and strategies that ...
SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign
Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation ...
