How Companies Use AI To Improve Brand Management
Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, ...
5 Common Mistakes To Avoid When Building Your Influencer Strategy
While it is evident that Influencer Marketing can reap various benefits for a business, it is imperative to consider the potential mistakes brands make when utilizing this tool. Influencer marketing is not as simple as choosing a popular Instagram account and throwing money at them. If ...
What does marketing mean in 2020?
The marketing landscape is constantly evolving, meaning marketers must continually adapt to stay competitive. The past few years have shown just how quickly consumer behavior trends and advancements in technology can shift the way in which marketing teams must approach their campaigns. However, ...
How Big Data Can Lead To A Better Marketing Strategy
Big data refers to extremely large and intricate data sets that require complex systems to extract information from them. Millions, if not trillions of data records are stored in these sets, potentially amounting upwards of 1024 terabytes. These records can be accumulated from a diverse range ...
How To Generate Leads Digitally During The Coronavirus Outbreak
As a brand in the B2B space, the COVID-19 or Coronavirus pandemic has changed how business is done. For most B2B companies, attending events is a major way through which quality leads are generated and eventually converted – allocating a significant portion (21%) of their marketing budget to ...
How to Nail an Award-Winning Marketing Strategy
A successful business idea begins with a well-developed marketing strategy. While frequent adjustments and adaptations to your strategy may be necessary, it is imperative that your goals and plans are well defined from the get-go. Without a clear strategy in place, your business will lack the ...
The Ultimate Guide to Social Media Marketing
Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not reached the peak of its popularity. With users spending an average of 3 hours on social media per day, businesses are experiencing ...
The Ultimate Guide to Branding
Building an authentic brand will set you apart from competitors. Your brand goes far beyond a unique name and logo; it is ultimately how you would like consumers to perceive your business. As Jeff Bezos said, “Branding is what people say about you when you’re not in the room.” ...
The Ultimate Guide to Content Marketing Strategy
We receive meaningless and irrelevant information from companies all the time; most of it landing in our spam folders. The truth is, traditional advertising methods are becoming less effective by the day. Rather than interrupting customers to get noticed, content marketing attracts customers to ...
5 Reasons Why You Need A Marketing Strategy
Regardless of the industry a business operates in or the products and services it offers, it needs a plan of action. Marketing is probably most important on the list of things it would need to do and having an effective plan ready to go has the potential to set it up for success. As a […]
