The world of technology has come a long way ever since society got its first computer built in the 1900s. Modern technology goes far beyond what we initially thought it would, from computers and dial phones to laptops, smart watches and pocket-sized phones, with the most current and cutting-edge technology being artificial intelligence (AI).
Artificial intelligence is a wide-ranging brand of computer science that’s often built with intelligent machines capable of performing complex tasks that usually require human intelligence. Although this type of technology has been along for many years, it only recently become available to use for various tasks.
When someone mentions AI to you, the first thing that might pop into your mind might be robots, creepy-looking machines, or even the film ‘I am Mother.’ However, AI can do a lot more than you think, and one of those things is marketing.
Marketers use big data and machine learning as AI marketing tools, to boost the success and performance of their marketing campaigns. This directly leads to an increase in sales, profit, and revenue. Big data allows marketers to extract, aggregate, and divide large sets of data via automation, which is done automatically and saves manual time. After marketers are finished gathering and sorting the data, it’s analysed to ensure the best content will reach the desired audience.
Here’s how you can enhance your marketing strategy with AI:
Conduct a Predictive Analytics
One way to enhance your marketing strategy by using AI as a predictive analytic tool. It’s important to remember that the central point of AI marketing is using big data and machine learning tools to obtain information that can be analysed and read against several factors. These various factors can incorporate demographic data and website analytics.
Predictive analytics includes page views, amount of time spent on a page, bounce rate, click-through rate, and more. These metrics used by AI and allow you to make informed decisions about business resources and make future predictions.
Effectively Target and Segment Your Audience
One crucial aspect in marketing that all marketers should know well is to create a personalised digital marketing experience for customers. It’s important to understand how to target the right audience for your content. Marketers can do this by using customer data and machine learning algorithms to identify essential and recurring patterns. For example, demographic information about users based on specific pieces of content produced or how often a group of people does something with your content.
AI and machine learning algorithm can detect that people aged 20-35 are more drawn to social media articles, whereas people aged 50-70 are drawn to articles that relate to business and other interest like golf and bowls. If you begin focusing on content dissemination to a specific audience on a certain platforms such as social media, emails, ads, and so on, you can better reach your target audience and enhance engagement.
AI and machine learning algorithm can also obtain information about when (day and time) your content is accessed the most by users on platforms such as social media. This enables AI machine learning algorithms to obtain accurate and current information to understand the best times of day and to publish marketing collateral and achieve the highest levels of user engagement.
AI-powered chatbots are another way you can enhance your AI marketing strategy. Chatbots can converse with a human user through text or voice and provide a customer-centric interaction. This enables customers to contact your company during non-working hours, thus increasing your customer reach.
If you want to market your product/service to consumers who live on the other side of the world, AI can overcome time zones different, and ensure all queries and issues are immediately addresses. As a result, consumers can be quickly addressed, therefore enhancing your ability to communicate with consumers.
Overall, it’s clear that AI can be used to advance your marketing capabilities, enhance your marketing strategy, better reach your target audience, improve engagement, and address consumer queries. As technology continues to develop, AI will also continue to be a part of the 21st century and reduce tedious marketing and research-based tasks, while improving marketing results.
If you require a relevant and comprehensive marketing strategy or advice regarding your existing strategy and marketing activities, get in contact with our highly qualified team.
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