There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.
Marketing occupations have evolved significantly. For example, there was no such thing as a CMO when I started, and someone from a marketing role would never make it to the C-suite. Today, not only is the role of CMO something that everyone in marketing strives for, but a c-suite position is now feasible, and in most large businesses, someone with a marketing degree is in senior management or on a board level. If you are starting off your career in marketing, there are a few insights that may help you fast track your path based on the hundreds of marketers that I have worked with over the past three decades. Read more