Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the professionals that manage the science.
I remember in school being made to watch I, Robot, a film where robots are a part of everyday life, making things easier and keeping humans safe. That is until they turn evil and try to take over the world. So yeah, that is pretty much what I had in mind when people started seriously talking about artificial intelligence (AI).
Written by Stephanie Petrolo
Social media has become synonymous with our everyday lives. From connecting with friends and colleagues to communicating with services; a reliance on social media has been formed. The introduction of Artificial Intelligence on these platforms has promised to personalise and enhance our online experiences personally and professionally.
Moving into 2018 we’re seeing an increasing number of companies replacing a percentage of their workers with robotics and advanced technology in an attempt to increase productivity levels like never before and cut costs.
This shift to accepting and adopting a robotic workplace will be one of the biggest hurdles faced by corporate businesses over the years to come.