Keyword research

The Power of Keyword Research in Search Engine Marketing (SEM)

  • On : March 16, 2023

In the world of digital marketing, search engine marketing (SEM) is a crucial component of any effective marketing strategy. At the heart of SEM lies keyword research, which involves identifying the specific keywords and phrases that your target audience is searching for.Read more

powerful marketing strategies

Steps to Creating Powerful Marketing Strategies to Grow your Business Faster

  • On : August 6, 2021

Marketing is the most formidable tool for facilitating growth in your business. Executing carefully formulated marketing strategies is likely to welcome various benefits for your organization. Below are the steps you take to creating powerful marketing strategies any business can implement as part of their marketing plan. Read more

keyword research

How to Do Keyword Research for SEO: A Beginner’s Guide

  • On : September 26, 2020

Source: HubSpot

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.

What Is Keyword Research?

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more.

More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.

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Source: HubSpot