10 Steps to a Killer Lead Generation and Lead Management Process

Source: Kuno Creative

How do you attract and handle leads? It’s a simple question, but few of the companies we talk to have a definitive answer. More often than not, there is no process in place for generating and managing leads from first conversion through sales closing. If a process exists, it’s commonly a mix of manual sorting and inefficient communications that risk losing leads and the all-important timing between a bottom-funnel request and a sales response. Here are 10 steps you should take to improve your lead generation and management process.

Start Your Lead Generation and Management Process Here

#1 – Sales, Marketing, Customer Service and Product Alignment

Lock your Sales, Marketing, Customer Service and Product Development teams in a room and don’t let them out until they come up with a Service Level Agreement (SLA) that commits them (and Management) to:

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Source: Kuno Creative