It’s 2019—and Snapchat still has about 188 million active daily users.
But it’s also still dwarfed by Instagram—which has 500 million daily users—and probably always will be.
And that begs the question: why should your business invest in capturing attention and building an audience on Snapchat, the demonstrably less popular platform?
Let me explain.
As of 2018, about 45 percent of Snapchat users are 18 – 24 years old and 71 percent are under 34 years old. That means Snapchat is still extremely popular among Millennials. So if your goal is to engage a younger demographic, Snapchat can be a potent source of engagement.