Love it or hate it, Instagram is affecting your business. With more than one billion accounts worldwide, it is time to accept that it is not going away soon; therefore it is time to embrace it. The best part is that, when used correctly, your customers will start to do the work for you by liking, tagging, and interacting with your account.
In talking to restaurants who have a strong social media presence, we see how interacting with guests and prospects can really give restaurants a competitive edge. “Today’s market demands social engagement with the guest,” states Kendra Moreland, Public Relations Director for Stan Clark Companies (including Eskimo Joe’s in Stillwater). “Our goal is to create a conversation so that the guest feels recognized and valued. People want to go where they feel a connection.”